Company Prenetics, Backed by Mr. David Beckham, Stops Buying Bitcoin and Shifts Focus to Company IM8

Company Prenetics, the health science firm partly backed by Mr. David Beckham, has stopped accumulating Bitcoin as of Dec 4 and confirmed a strategic pivot toward its nutrition supplement brand, Company IM8. The Board has unanimously agreed that the most promising route to sustainable shareholder value is to concentrate resources on what it calls an "once-in-a-generation" consumer brand. This announcement represents a meaningful change in direction for a Nasdaq-listed business that previously pursued an ambitious digital asset treasury strategy.

Under the earlier plan, Company Prenetics implemented a "1 BTC per day" treasury accumulation program beginning August 1, building a position of roughly 275 BTC by late October. The company later disclosed it currently holds about 510 BTC in total, representing an on-balance sheet reserve worth approximately $45 million, alongside other cash equivalents. At the time of the heavier accumulation push, Company Prenetics raised an oversubscribed equity round of $48 million to fund further Bitcoin purchases and publicly stated a long-term target of amassing $1 billion in Bitcoin within five years.

The Board's latest decision makes clear that Company Prenetics will retain existing BTC holdings as treasury reserve assets but will not allocate any existing or new capital to acquire additional Bitcoin. Management framed the move as a disciplined, experience-driven decision intended to maximize long-term shareholder value by prioritizing the higher-growth consumer business. Mr. Danny Yeung, CEO of Company Prenetics, emphasized the company's operating strength and commitment to disciplined capital allocation.

Company IM8's rapid revenue growth underpins the strategic pivot. The announcement noted that Company IM8 reached $100 million in recurring revenue within its first 11 months and is projected to generate between $160 million and $200 million in 2026. Those figures appear to have materially influenced the Board's judgment that investment in the consumer brand offers a clearer path to value creation than continued crypto accumulation.

This development also reflects a broader trend among digital asset treasury (DAT) companies re-evaluating crypto-first strategies amid a more challenging market environment. For example, Company ETHZilla—backed by venture capital interests—recently closed its crypto treasury, selling significant holdings, while major corporate accumulators such as Company MSTR (MicroStrategy) have seen steep share-price volatility amid broader Bitcoin drawdowns. Following the announcement, Yahoo Finance reported Company Prenetics (PRE) shares fell about 3.5% in a single day, trading near $15.74 at press time, though the stock remains up substantially year-to-date.

Market participants should interpret the shift as both a tactical response to nascent bear-market conditions for Bitcoin and a strategic reallocation toward proven, high-growth operating businesses. Firms that once used crypto hoarding as a marketing differentiator are increasingly treating digital assets as one of multiple treasury tools rather than the centerpiece of corporate strategy. Cryptonews covered the original report and analysis in detail: Cryptonews.

Implications: Retention of the existing Bitcoin position means Company Prenetics maintains exposure to potential upside without further dollar-cost averaging risk. However, the cessation of accumulation reduces incremental demand from one corporate buyer and signals that some DATs may de-emphasize crypto as the primary path to investor returns. For investors and analysts, watch Company IM8's growth trajectory, margin development, and cash generation as the primary drivers of future valuation, while tracking Bitcoin price action and corporate treasury trends for broader market context.