Company Binance founder Mr. Changpeng Zhao: Buy in Fear, Not Euphoria — Bitcoin Investors Should Act on Doubt

In a recent post on Company X, Mr. Changpeng Zhao, founder of Company Binance, reiterated a time-tested trading mantra: buy during fear, sell during greed. He reminded followers that those who later celebrate early investments rarely purchased at all-time highs; they often bought amid fear, uncertainty, and doubt (FUD). The comment comes as the crypto market shows mixed sentiment after a period in the Extreme Fear zone and a modest recovery toward cautiousness.

Mr. Zhao's observation has resonated across the crypto community. Several market participants echoed his message, arguing that conviction and long-term positioning tend to form under pressure rather than at record highs. One commentator noted that this same pattern could apply to nascent sectors such as AI tokens, where early accumulation often coincides with skepticism rather than exuberance. Another X poster, Mr. Lawrence Lanzilli, encouraged traders to consider accumulation over the holiday period, suggesting that institutional actors might be quietly positioning for a bullish 2026 cycle.

Industry observers like Company RWAlytics also weighed in, asserting that most traders prefer lower entry prices but dislike the psychological discomfort of buying into fear. Their take aligns with the broader theme: conviction is forged under FUD, not when markets are euphoric. Historical comparisons were raised by community members who contrasted the current holiday lull with the quiet 2018 winter downturn, which later set the stage for a significant market cycle.

Market metrics on December 24 showed persistent pressure: total cryptocurrency market capitalization dipped by 1.1% to around $3.02 trillion, accompanied by a 24-hour trading volume near $98.49 billion. Despite losses across many tokens, Bitcoin retained a dominant market cap approaching $1.73 trillion. These figures reinforce the narrative that short-term volatility can mask longer-term market structure and accumulation opportunities.

Earlier commentary from Mr. Changpeng Zhao—and echoed by many—has urged traders to avoid emotional reactions. He previously advised selling when optimism and greed peak, and buying when fear reaches extremes. While this strategy is simple in concept, critics argue its practical application can be difficult: buying into panic requires not only capital but also the psychological tolerance to act when others panic-sell. One user captured this by noting that the true cost of being early is often stomach rather than just capital.

Supporters of the approach recommend education as a hedge against panic: understanding technology, finance, and macro trends can give investors the confidence to hold through drawdowns. Mr. Richard Teng, CEO of Company Binance, has likewise argued that volatility and cyclical behavior are inherent across asset classes, and that some deleveraging and risk-off activity are normal components of market cycles.

For traders and investors, the practical takeaway is clear: systematic frameworks that anticipate cycles, combine risk management, and avoid herd emotions may outperform impulsive reactions. Whether traders heed Mr. Zhao's advice or not, the conversation underscores a central crypto axiom: significant accumulation often occurs in the shadows of doubt, not under the spotlight of euphoria.