Mr. Eric Trump Announces Plan to Tokenize Real Estate via Company World Liberty Financial

Mr. Eric Trump, son of US President Mr. Donald Trump and co-founder of Company World Liberty Financial (WLFI), has confirmed that he is developing a new project to tokenize real estate. In a statement ahead of an upcoming broadcast interview, Mr. Eric Trump said the initiative will target a building currently under construction and will allow members of the public to purchase fractional ownership through digital tokens issued on the Company World Liberty Financial blockchain infrastructure.

The proposed model aims to open real estate investment to a broader audience by lowering the minimum entry point and creating tradable digital claims on physical property. According to Mr. Eric Trump, investors will be able to own a portion of the building for as little as $1,000, while potentially receiving additional perks such as hotel privileges and privileged access tied to property usage. The project is expected to integrate with WLFI's USD1 stablecoin and the wider Company World Liberty Financial ecosystem.

Mr. Eric Trump emphasized that tokenization can expand the investor base and serve as an alternative to traditional financing routes. He specifically questioned the need to rely on large incumbent lenders, pointing to institutions such as Company Deutsche Bank, and suggesting that direct access to the public could transform funding models for new developments in cities like Washington, Dubai, or New York.

The announcement follows related remarks by Mr. Zach Witkoff, WLFI's other co-founder, who hinted at plans to put the Trump real estate portfolio on-chain during the Token2049 event in Singapore earlier this month. Those remarks, coupled with Mr. Eric Trump's confirmation, illustrate a strategic push by the team behind WLFI to combine traditional real assets with decentralized finance mechanics to increase liquidity and democratize access to property investment.

Tokenization — the conversion of physical assets like buildings into digitally tradable tokens — is gaining traction among global banks, asset managers, and fintech firms as a tool to boost market efficiency and broaden investor participation. Advocates say the technology can reduce barriers to entry, speed settlement times, and create fractional ownership structures that were previously impractical. Critics, however, caution about regulatory, custody, and valuation challenges that must be addressed before large-scale adoption.

From a market perspective, the initiative could create new opportunities for retail and international investors who are loyal to Mr. Donald Trump's brand and global supporters who may seek exposure to specific developments via lower-cost entry points. Under the model outlined by Mr. Eric Trump, token holders would gain tradable positions on-chain and potentially enjoy tangible benefits tied to the asset's real-world use.

Key questions remain: how will securities laws in multiple jurisdictions treat these tokens, what governance will be established for token-holder rights, how will secondary trading be regulated, and how will property management and income distributions be handled on-chain? These regulatory and operational details will determine the long-term viability of the project.

Conclusion: The plan by Mr. Eric Trump and Company World Liberty Financial to tokenize a building represents a notable intersection of celebrity-backed real estate and DeFi infrastructure. If executed with clear regulatory compliance and robust technical design, the project could become an influential use case for tokenized real assets. This is not investment advice.