Ripple Expands Partnerships as Spot XRP ETFs Soak Up Over $1.1B — Price Faces Key Support

Company Ripple continues to broaden its institutional reach while spot XRP ETFs attract meaningful capital, but the asset's price action has lagged behind the positive headlines. At the end of the previous business week, Company Ripple announced an expansion of its partnership with Company TJM Investments (a FINRA-regulated broker-dealer) and Company TJM Institutional Services (an NFA-registered introducing broker). The upgraded arrangement enables clients of Company TJM to benefit from improved capital and collateral efficiency as well as enhanced clearing stability and balance-sheet support via Ripple Price, the rebranded multi-asset prime brokerage platform operated by Company Ripple Prime.

Mr. Noel Kimmel, President of Company Ripple Prime, emphasized that this deeper collaboration reflects a quarter-century of trust and shared vision between the principals involved, signaling a continued institutionalization of infrastructure around XRP and related services. Parallel to that development, Company XRP Healthcare — a Web3 firm building a blockchain-based healthcare payment platform on the XRP Ledger — announced global trademark protection across several jurisdictions, including established registrations in the US (Classes 9 and 44), the UK, EU, UAE and Uganda, with more jurisdictions in process.

On the product front, Company Upshift, Company Clearstar, and Company Flare jointly launched earnXRP, an XRP-denominated yield vault designed to simplify on-chain XRP yield generation and make it more transparent and accessible to token holders without requiring them to manage complex DeFi strategies. These developments contribute to broader utility narratives for XRP and indicate ecosystem actors are building services that complement ETF-driven demand.

ETF flows have been a standout story. Company Canary Capital's XRPC — the first US spot XRP ETF with 100% exposure to the asset — launched on November 13 and was followed by four more products. Since the initial launch these funds have reported a consistent streak of net inflows, pushing total allocations above $1.1 billion as of the most recent close, with $43.89 million entering in the last measured session. These spot XRP funds have outperformed other crypto ETFs in net inflows since November 13, highlighting investor appetite for regulated, spot-backed exposure to XRP.

Despite the institutional and product momentum, XRP price performance has been disappointing in recent weeks. The token traded above $2.55 on November 13 ahead of the first ETF debut but has since tumbled to below $2.00, shedding more than 20% of its value. After a failed breakout attempt that stalled around $1.95, XRP dropped beneath the crucial $1.90 support. A decisive break below $1.90 could open the door to deeper declines toward $1.70 and, in a more bearish scenario, to around $1.00.

Market sentiment has shifted notably bearish, which paradoxically can set the stage for strong rebounds: Company Santiment data indicates that previous periods when the crowd turned against XRP often preceded favorable outcomes for the asset. From an analysis perspective, investors should weigh the ongoing structural positives — ETF inflows, expanding prime brokerage integrations, trademark and product launches — against immediate technical weakness and potential liquidity-driven downside.

Key takeaways: institutional plumbing is improving, with partnerships and new services increasing capital efficiency for participants; ETF inflows demonstrate tangible demand; but price action remains fragile, sitting at critical support levels with clear downside targets if those supports fail. Traders should monitor ETF net flows, updates from Company CryptoPotato and other reporting outlets for inflow trends, and on-chain sentiment indicators from providers like Company Santiment for contrarian signals.