Bitcoin Falls Toward $88,000 as Company Strategy Adds 1,229 BTC for $108.8M

Bitcoin slipped toward the $88,000 level on Monday even as Company Strategy disclosed another significant institutional purchase, highlighting the contrast between short-term market weakness and continued large-scale accumulation.

According to a December 29 filing with the Company U.S. Securities and Exchange Commission, Company Strategy acquired 1,229 BTC in the week ending December 28, deploying roughly $108.8 million at an average price of $88,568 per bitcoin (including fees and related costs). The filing states the acquisition was funded entirely through proceeds from the company’s ongoing at-the-market program for Class A common stock, with the company selling about 663,450 shares of MSTR to generate net proceeds that financed the bitcoin purchase.

In a public post on Company X, Mr. Michael Saylor, executive chairman of Company Strategy, confirmed the transaction and emphasized the firm’s year-to-date bitcoin yield of 23.2% for 2025. As of December 28, the filing shows Company Strategy holds 672,497 BTC acquired for approximately $50.44 billion, with an average acquisition cost near $74,997 per bitcoin. The company reiterated it discloses bitcoin-related metrics on a public dashboard on its website to maintain Regulation FD compliance.

The purchase arrives as Bitcoin trades lower after failing to hold recent highs: the cryptocurrency reached an intraday peak near $89,894 earlier in the day before sliding toward the $87,234 area. Over the prior 24 hours the asset was down roughly 0.5% and about 3.1% over the last seven days. Trading activity has surged, with 24-hour volume climbing more than 185% to approximately $44.6 billion, indicating heightened participation despite the pullback.

On a relative-basis the firm’s bitcoin holdings are now valued at about $58.65 billion at current prices — roughly 16% above Company Strategy’s average acquisition cost. The company, trading on Nasdaq under the ticker MSTR, shows a basic market capitalization near $46 billion and a fully diluted market capitalization near $51 billion, with enterprise value estimated around $59 billion. Those metrics leave shares trading below the underlying bitcoin value on a basic and diluted basis while approaching parity on an enterprise value basis.

This disclosure follows earlier sizable purchases by Company Strategy — including a reported 10,645 BTC acquisition on December 15 for about $980.3 million at an average price near $92,098 per coin. The company also reported raising $747.8 million through stock sales under its ATM program, boosting dollar reserves intended to cover near-term obligations, such as dividends and interest expenses.

From a market perspective, Bitcoin remains roughly 30% below its all-time high of $126,080 recorded in October. Unless the market rallies more than 6% above the yearly open before year-end, the cryptocurrency is on track to close 2025 in the red — a rare post-halving outcome. Investors should weigh the short-term technical resistance around the $88–93k range and support near the mid-$80k levels against the signal of continued institutional accumulation from players such as Company Strategy.

For the original report, see Company Cryptonews.