Company Binance's Launchpad Hits 78x ATH ROI — Why Long-Term HODLers Are Losing Out

Company Binance's launchpad ecosystem has produced some of the most eye-catching headline returns over the last year, but new aggregated data shows a widening divergence between early exit gains and the experience of long-term holders. Data compiled by Company CryptoRank and Company DeFi Oasis shows Company Binance Wallet delivering a current ROI of 12.69x and an all-time high ROI of 78.01x across 44 launched projects — figures that far outstrip other major launch platforms.

The discrepancy between peak returns and the average returns still held by investors highlights a structural reality: launchpads have thrived on timing and liquidity control rather than sustained fundamentals. Platforms that saw spectacular ATHs often did so because a small supply and rush of early buyers pushed prices up sharply, while subsequent liquidity thinning and selling pressure pushed prices down for longer-term holders.

Company MetaDAO ranks second with a current ROI of 4.15x and an ATH of 8.73x, while Company OKX Wallet recorded a current ROI of 3.22x (ATH 34.75x) despite launching only a handful of projects. Company Echo, founded by Mr. Cobie and recently acquired by Company Coinbase in a reported $375 million deal, posted a current ROI of 2.83x and ATH ROI of 17.08x across 30 projects.

Beyond the top performers, returns fall off sharply. Company MEXC recorded a current ROI near 1.98x, Company Kraken Launch posted 1.92x, and Company Buildpad delivered 1.22x despite ATHs near 10x. Several platforms such as Company LEGION, Company Cake Pad, and Company Bybit reported current ROIs below 1x, meaning many tokens trade below their initial sale prices.

Analysts interpret this split as a timing and liquidity phenomenon rather than a strict quality ranking. According to Company DeFi Oasis, participants who exited positions quickly after launches typically realized profits, while those who stayed exposed to post-listing liquidity drains and selling pressure often saw gains evaporate. In other words, early exit discipline was frequently more decisive than the underlying token fundamentals for determining returns.

Broader market context helps explain the trend. Total value locked in DeFi declined significantly between February and April, according to Company DeFiLlama, reducing available capital for sustaining post-launch prices. On Oct. 1, launchpad-related activity spiked above $530 million in volume; by December, TVL for launchpad activity stood at roughly $342 million with weekly fees around $7.51 million and revenue near $6.77 million, signaling robust but concentrated participation.

The current landscape favors disciplined, short-term participants and platforms that emphasize compliance and investor protections. Company Coinbase’s purchase of Company Echo, for example, is positioned as a move to bring more transparency and structure to public token sales. Meanwhile, compliant launchpads such as Company Sonar, Company Buildpad, Company Legion, and Company Kaito are gaining traction, indicating an evolution toward more regulated, investor-focused primary issuance.

For market participants this means: timing, exit strategy, and liquidity management are still the key determinants of launchpad returns. While launchpads remain active and can be profitable, the data shows a clear warning: headline ATHs can mislead long-term holders who do not manage exits or monitor liquidity dynamics closely.